EAST RUTHERFORD, N.J. -- New York Giants wide receivers Odell Beckham Jr. and Victor Cruz are preparing to kick off the season in patriotic style.Beckham and Cruz plan to wear special 9/11 cleats before and during Sundays season opener against the Dallas Cowboys?at AT&T Stadium. They each have a pair for pregame and during the game that serve as a tribute to the 15-year anniversary of the Sept. 11 tragedy.The cleats by Kickasso like Picasso will include American flag versions for the game. Beckham will wear a special 9/11 cleat during warmups, while Cruz will have a fire truck cleat with his late fathers engine number on them. Cruzs dad was a fireman in Paterson, New Jersey.Its a special cleat for a couple reasons. I mean opening day is on 9/11, said Troy Cole, Kickassos owner. And Odell wanted to pay tribute to the heroes of 9/11, and not toward the tragedy aspect, with the falling building and the heroes all around kind of helping and saving people. That is why its kind of special and going to be pretty cool.Before every game Sunday, fans will see a taped video message from President Barack Obama and George W. Bush. Former President Bush will participate in the ceremonial coin toss with his wife, Laura, and two NYPD officers who responded to the attacks at Ground Zero 15 years ago.The Giants coaches and staff also plan to wear special 9/11 pins to honor the fallen and as a reminder of the tragedy that cost thousands of lives. Some players may be wearing special 9/11 gloves.Sunday also marks Cruzs return -- his first game in 700 days. Hes missed most of the past two seasons with knee and calf injuries.His return will be his first time wearing a pair of custom cleats by Kickasso in a game. But it wont be Beckhams, as the receiver hooked up with Cole by reaching out to him via Instagram after entering the league. The two have worked together since.Beckham has 20 to 30 pairs of custom cleats by Kickasso. Some of the most memorable are the Jokers that he wore before the Giants played cornerback Josh Norman and the Panthers last year and a light-up Back to the Future version from the Pro Bowl.Beckham and Kickasso have other designs in the pipeline for this season. The themes include custom military, breast cancer awareness, special cartoons and, of course, a new Joker edition.That should be interesting, Cole said.The custom cleat industry is spreading. Already Kickasso has worked or will work with Giants Olivier Vernon, Justin Pugh, Brad Wing and Josh Brown, to name a few. Pittsburgh Steelers star receiver Antonio Brown and the New York Jets Brandon Marshall are also on his client list.Kickassos work will be on display on NFL fields across the country this week. The Jets Buster Skrine will be wearing a flaming $100 bill version Sunday against the Cincinnati Bengals. On the other side of the ball Sunday against the Giants, Cowboys wide receiver Terrance Williams will be wearing a pair that serve as a nod to Michael Myers and Halloween.The way Kickasso operates is that players provide themes or ideas and give him the freedom to produce the final product. He often teams with Beckham the week before a game, hashes out the general concept and has the cleats done and ready for the following weeks contest.Kickasso gets the cleats from the player or his teams equipment manager to make sure the style, size and fit are correct. He prefers it to be white so there is a blank canvas to navigate. From there, he makes the original designs happen. Matt Barnes Jersey . -- Quarterback Will Finch threw for 252 yards and three touchdowns, and Yannick Harou rushed in two scores as the No. Chris Mullin Jersey . 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Sir Hugh Robertson has been elected to succeed Lord Sebastian Coe as the new chairman of the British Olympic Association.The former Sports Minister, who oversaw the delivery of the London 2012 and Paralympic Games, was appointed as vice-chairman of the BOA one year ago.Robertson beat his only opponent for the role, Great Britain Hockey president Richard Leman, by a clear majority at an election in London on Thursday.Robertson will serve a four-year term in the post starting this week, replacing Coe, the president of world athletics governing body the IAAF, who served a for a similar term.Robertson said: Following on from my involvement with London 2012, it is a great privilege for me to become chairman of the British Olympic Association.After the success of Rio 2016, this is an extraordinarily exciting moment for British Olympic sport. I want to build on this success and drive the organisation forward both on and off the field of play.I would like to pay tribute to my friend and predecessor Lord Coe for the positive impact he has had on British sport, and in particular Olympic sport and it is with great pride that I follow in his foootsteps.ddddddddddddThe success of Team GB does not come by chance and the meticulous preparations and dedication to the athletes will remain at the forefront of our work.I am thrilled to be part of this and to work collaboratively with our myriad stakeholders to provide the best possible platform for success for the athletes during the Summer and Winter Olympic programmes.Robertsons role will involve leading the BOA Board in developing the resources and support mechanisms necessary to assist the preparation of British athletes for the 2018 Winter Olympics in Pyeongchang and the Tokyo 2020 summer Games.BOA chief executive Bill Sweeney said: Sir Hughs track record in sport is exemplary and his international experience will help drive the continued growth of the organisation for PyeongChang and Tokyo, that has already been started by Lord Coe.I would like to take the opportunity to thank Lord Coe for his stewardship as chairman and for the vital and impactful role he played during his four years at the BOA. 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